Samsung - Smart Signage
Delivering Savings, Versatility and Revitalized Consumer Experiences. Samsung Smart Signage is providing the platform to ensure that the retail sphere is equipped to be a leader when it comes to consumer communications. Backed by best-in-class picture quality, these displays bring creative ideas to life, and enable businesses to deliver refreshing content that engages, informs and entertains.
Samsung Smart Signage Delivers Versatility and Revitalises Consumer Experiences
Samsung Smart Signage is providing the platform to ensure that the retail sphere is equipped to be a leader when it comes to consumer communications. The retail environment is highly competitive, with retailers constantly looking for better and more efficient ways to catch the eyes of potential customers. Amid this climate, the benefits of digital displays are well-established, with their impact seen across retail providers from shopping malls to quick service restaurants (QSRs). In the restaurant sphere in particular, digital displays have been found to deliver improved visibility and an elevated overall brand experience compared to analog displays. But digital signage is good for more than just the consumer. The technology has also been shown to reduce costs for businesses, contrary to what some may think. Below, we explore the wide-reaching benefits of going digital.
Samsung SMART Signage able to deliver a variety of content from images to dynamic videos, all in vivid, vibrant colors. SMART Signage is also engineered to operate 24/7, providing night and day visibility that is unmatched by analog displays and ensuring that customers are deeply engaged with content. These stellar displays are supported by Samsung’s powerful MagicINFO content management solution, which enables users to conveniently manage all of their visual signage from one centralized location. This increased flexibility allows businesses to quickly and conveniently update promotions, offerings and messages to reflect consumer trends and important events, alleviating the slowdowns and missed sales opportunities brought about by businesses having to have their static assets made and delivered.
Digital displays equip a business to evolve and create opportunities that just aren’t possible with analog alternatives. Consumers are constantly looking for the most up-to-date information and best promotions, and the ability of digital menu boards to be updated in real-time to reflect demand, trends and unexpected events allows businesses to act quickly and efficiently. What’s more, the time required to update your menus and other forms of content is drastically reduced with SMART Signage. The time between starting design planning for your content and actually seeing it displayed to customers can realistically be as short as two weeks with digital signage, while simpler modifications such as updating product information or complying with new calorie count posting requirements can be made in as little as two hours. Best of all, once these changes are finalized they can be distributed across your entire signage network instantaneously. This dynamic, in-the-moment approach provides more engaging experiences for customers and drives both satisfaction and sales. In QSRs in particular, purchasing decisions are often made on the spot. Thus, customers in this environment must be equipped with the most up-to-date and accurate information to ensure that they make purchasing decisions that they are happy with. Digital signage allows them to do just this.
The benefits of digital displays go far beyond better looking signage. SMART Signage is the most efficient and effective solution when it comes to saving on costs, introducing versatility into your signage and fostering genuine and mutually beneficial consumer relationships. As the age of information continues to progress, Samsung SMART Signage is providing the platform to ensure that the retail sphere is equipped to be a leader when it comes to consumer communications.